A piece of recent groundbreaking news has unearthed hitherto unknown facts about the effective use of promotional products in marketing. Where a promotional item had practical utility and could find a place in the office based on its effective use there was 73% retention of the product. Let’s say that people don’t like disposing of items which they may one day find a use for. This is a crucial clue in choosing the best promotional investment for your company or team.
Take for instance something as simple as a promotional ruler. To many people a ruler could be seen as a simple standby gift which was fit for students or to use as a cheap giveaway. It might also be regarded that a ruler would be more suitable if it were placed in a kit with other products to make up a kit. However, we know that in an office rulers have a regular use so it makes sense that instead of going for the most inexpensive plastic option if could be worth your while to consider buying an expensive and amazing ruler which will surely trump all others which have been received previously.
Some regular and simple promotional office item like letter openers, highlighter pens and notepads have been certified through the years to work in making brand awareness. It now seems that the major reason these products work so well is that people are loath to dispose of gift items which may one day have some real value in their daily working lives. It doesn’t take much to place these items in a top drawer so that even if they are not used immediately the likelihood is that they will be thrown out is slim and the future probability is that they will emerge to become powerful ambassadors for your brand message.
So when you’re looking about for a product to use to promote your company or community organization, you do really need to think about the daily business lives of the likely recipients and look for a product they will want to use at least once a day. Repeated exposure to your brand message is a good way for your name to sink in to the awareness of your customers. Research now shows there are little more cost effective ways to do this than providing the proper promotional products to your client base.