We collected the four most popular classes of promotional merchandise as follows:
1. Personalized Bags: Again the utility and all round visibility of promotional bags ensures that they will always be successful tools for promoting and raising brand awareness. These are the kind of figures which any media buyer or expert in communication dreams of and it is one of the major reasons that promotional bags make it to number three on the all time favorites list. Depending on the type of bag which is offered to clients and consumers these figures can vary considerably, but the general impression of promotional tote bags and shopping bags which are both the cheapest and the most highly visible of promotional bags is that they have a practical life which extends well beyond the original period of distribution.
2. Writing Instruments: Second on the list is no surprise as even in these days of electronic messaging and data distribution the old faithful ballpoint pen is an item which has broad utility and appeal. Whether the people you are talking with work in an office or attend preschool a functional ballpoint pen complete with your custom contact details is something they will find useful in their daily activities. Whether the product you’re looking to hand out is a simple cheap plastic cased ballpoint pen or a more expensive gift pen which people will want to keep for years to come the range ensures that there is something for every occasion. The fact that pens and more generally writing instruments are continuing to be popular is no great surprise and their effectiveness as promotional tools has been confirmed in many research reports in recent years. 
3. Wearable products: This includes all forms of headwear and garments, T shirts and polo shirts. I makes sense that this class of promotional merchandise is amongst the most popular as it covers a wide range of different products all of which have a practical use. When people receive a baseball cap there is a high likelihood that they will wear it at some stage or at least pass it on to somebody else who has more interest in using the gift. Investing in promotional clothing of any kind is a safe bet for most people the main difficulty which is faced is the range of sizes and colors which are available which makes the sourcing of a suitable mix of products all the more difficult. 
4. Promotional drink-ware: people drink more than they eat and the range of different drink receptacles they use makes drink-ware, items such as cups, mugs and travel mugs an ideal way to become part of the daily lives of business contacts and staff. Custom coffee mugs for instance are amongst the most popular of all cheap promotional products and no time needs to be spent here reporting on the obvious advantages these classic items have in terms of enhancing brand awareness. You can gift your customer personalized ceramic coffee mugs which they use at their desks every day and then also give them a thermal travel mug or auto mug which can hit the road with them every day for their daily commute or while they are out visiting clients and their own business contacts.