Planning an annual summer picnic, field trip or outing can take months of preparation. However, by aligning activities with your overall brand goals, you can create a more positive corporate culture, improve employee morale, and maximize your market ROI. Here are some suggestions to help you add your staff’s happiness and showcase your brand during summer outings and field trips:
A typical field day can feel like any standard team-building exercise, but it actually doesn’t have to be. Choose an evocative theme to organically decide on fun outdoor activities and design your invitations, reminders and promotional items for the event.
Suppose you successfully complete the first quarter. Why not held a spring-themed company picnic? The food choices are natural: salads, fruit, lemonade and wine. You can start with a hike, transition to a picnic, and end with a raffle under a canopy of flowers.
Speaking of raffles, when you finalize your schedule for the day, save your big events for last so employees can stay while you’re away.The best way to get everyone involved is to choose unique and fun prizes, especially when families and children are involved.
For larger giveaways, consider a bigger range than paid vacation or company equipment. Including eye-catching prizes, such as tasty candy towers, will make children eager to participate. Better yet, choose awards that are relevant to your topic. For instance, barbecue-themed outings can reward lucky raffle winners with items such as an advanced folding sports chair or a portable gas grill.
This step is fairly easy when you are divided into different teams and involved in various games and activities. Each department can make campaign shirts in different colors and proudly wear their badge long after the company outing. You can maximize your impression outside the office by giving away employee promotional clothing.
T-shirts have proven to be a powerful marketing tool, but if your employees find that you have something useful and stylish in your T-shirt, that’s another story. Sportswear is becoming more and more popular, and if you are hosting outdoor games, sportswear is a logical choice for your giveaway.

Telling the story of your company’s field day on multiple platforms will make your brand a brand with a thriving corporate culture. In addition to reaching out to potential clients, this strategy will also attract top talent for your ongoing recruiting efforts.